Are you interested in becoming a social media influencer?
If your answer is yes, then you’re at the right place.
In this article, you’ll discover everything you need to become an inspiring social media influencer and turning your social media accounts into a cash cow.
You’ll be able to make a predictable income and also consistently grow your net worth. But of course, it all depends on whether you can implement the steps in this article.
I have a warning for you before you go ahead to start reading and implementing the steps in this article.
If you want to become a social media influencer because you saw the huge success of existing influencers then you’ll need much more than money as your drive.
Becoming a well-known influencer and start making money, you’ll need to be passionate about what you’re doing and have a lot of patients to succeed.
Now let dive in.
Simply put, an influencer is someone that have authority in a specific niche or industry that his/her opinion and knowledge affect the purchasing decision of a group of people.
This group of people are followers to the influencer and they’ve fell in love with his opinions, ideas, personality, knowledge and passion.
In case of a social media influencer, he/she have acquired large followers in a specific niche and have the authority (which he/she built through his/her expertise on a particular story) to affect their views and purchasing decision.
People look up to influencers to aid them in decision making and view of the world.
1. Identify your niche
The first step you must take to become an influencer on social media is to choose a niche.
He who chase after five rabbit at once will return home with devastating defeat.Aderemi Dare
There are two reasons why you should choose a niche:
- Expertise: When you focus on a single niche, your followers will know and acknowledge you as an expert in that field and that will make it easier for brands to find and hire you.
- Content creation: Focusing on a single niche helps you narrow down content creation.
Identify and choosing a niche can be as simple as doing what you’re already passionate about.
Do you love football? Then go ahead and choose football.
Do you love to motivate others? Then motivational quotes or videos might be just for you.
Just ensure that what you choose doesn’t clash with other niche and only post contents that are related to your niche.
To choose the right and best niche for yourself and brand, read: The smart marketer’s Guide to Choosing a Social Media Niche
You might be tempted in to creating an account on every social media platform out there but doing so will yield no result if you’re just starting out.
What you must do is to focus on one social media account, build a large following and then you can shift to other platform if you wish.
Choosing a social media platform might be tricky – after all, they’re not the same.
Businesses tends to evaluate which social media platform will be the best for their product or service before they even analyze influencers.
This is because audience tends to respond differently to promotion depending on the social media channel they are using.
For Instagram, audience interact more with creative image and interesting videos compare to text.
For Twitter, audience interact with text and images more. You can write a long thread and users will be okay with it.
Now, let see how you can choose the right platform for yourself.
How to choose the right social media channel:
- After identifying and choosing a niche, find out which social media channel existing influencers use.
- Identify the content type you like. Is it video, images or text?
- Based on your answer to the first two steps above, choose a platform that have a blend of your content type and successful social media influencer.
Now, that you’ve decided to choose a social media platform, go ahead to create an account if you don’t have one already.
If you already have one, don’t worry, just follow the rest of the steps in this article.
3. Build an unshakable brand
As a social media influencer, branding makes you unique by giving your audience a sense of your expertise.
If you want to be a successful social media influencer, then branding is non-negotiable. It is what differentiate you from the rest.
Branding is your logo, your social media username, you bio, your creativity, and every verb (actions) determine how people perceive your account.
For businesses looking for influencers, they also look for this those that fits there brand.
At this stage, you have to:
- Design a logo.
- Design a cover photo.
- Design a creative concept for you contents.
- Choose a unique username.
Remember, every action you take on social media account will determine whether you’re successful or not.
4. Start publishing contents
You already identify and choose a niche, find the right social media platform and brand your online presence.
The next step is to start creating and publishing content.
As simple as it might be, this is the phase that will make or break your social media influencer dream.
When you get started, you’ll experience little to no exposure and your first few interactions on your posts will probably be your friends and relatives.
For some, it’ll take longer to succeed and some will grow a large audience and start taking a job as an influencer in a relatively short period of time.
Your journey to a successful social media influencer career will determine on your willpower, patience and resource.
But first, let’s talk about what resource you’ll need to start creating and publishing contents. Note that this will vary depending on the social media platform you choose.
Resources needed to publish contents:
- Canva – This will be useful for creating images
- Buffer – This will help you schedule your contents. You can post on your account while you sleep.
- OpenShot Video Editor – This will help you create better videos
- CamStudio – For creating onscreen videos
All the tools I listed above are free to use. You might need to use some paid tools depending on the platform you choose.
However, you want to ensure you create the best contents and stay organized in with your publishing schedule and quantity of post per day or week.
5. Grow faster
To quickly reach your goal as a social media influencer, you’ve to find a way to scale your followers’ acquisitions.
And to get more followers, you’ve to post more contents and do a little bit of promotion.
The more content you post, the more users will interact with your contents and equally get more followers.
There is a correlation between the quantity and quality of your post and the people who follow you.
However, to grow quickly you’ll need to do a bit of promotion and this depends on which social media channel you’re using.
If you’re using Instagram then you can purchase a shout out from influencers with large followers. You must make sure they in the same niche as you.
Find out how to promote your social media account with relatively low investment and continue to publish quality content regularly.
6. Land your first influencer job
You’ve done all the hard work and up till now, you’ve been investing your time, creativity and money into growing your platform.
It is now the right time to start making money from your hard work.
Although you can make money with relatively small followers, you need to have over 40,000 followers to be considered as an influencer.
And the more people interact with your contents, the more money you can charge.
Now, let’s talk about the real deal.
There are so many ways to make money as a social media influencer but in this article, we’ll only focus on becoming a brand ambassador.
To become a brand ambassador, you can get started with either:
- Registering on a platform that connects brands and influencers
- Personally connecting with a local or international brand.
For the second option, you should target a local brand for your first job then you can scale up to international level.
You’ll be able to set a price but it might be difficult to find a brand that will hire you for your first job.
However, for the first option, you’ll easily land your first job and get paid quickly.
Here are the best platform to register:
7. Scale up your income
Once you get your first job, the next step is to scale up and make more money.
While becoming a brand ambassador means you’ll be contracted to a brand for the long term, you can still promote other short-term sponsored post.
Also when your current and previous brands get impressive result from their campaign, you’ll be able to raise your pay.
You’ve discovered how to become an inspiring and successful social media influencer. Try to go over the article again and take each step at a time.
What motivates you to become a social media influencer? Let me know in the comment section.