Are you looking for SEO tools to improve your search engine rankings?

If your answer is yes, then you’re at the right place.

In this article, I list 40 SEO tools to get your SEO campaign on the right track – best of all, they’re absolutely free.

SEO is the best source to get a flood of targeted traffic to your website.

However, newbie bloggers and marketers believe that SEO is time-consuming and costly.

And that is very true. SEO is costly and takes time to start seeing the massive result you want but it’s still the best source of traffic out there.

By using the free resources in this article, you’ll be able to effectively rank for any keywords of your choice and reduce the cost of your SEO campaign by 50%.

Without further ado, let’s dive straight in.

Keyword Research Tools

Keyword Research - SEO Tools
Credit: gstudioimagen

Keyword research is the foundation of your SEO campaign. If you get it wrong then your SEO crumbles before it even begins.

But if you get it right, you’ll drive real targeted traffic that will grow your bottom line.

To carry out effective keyword research, you need to uncover keyword phrases for your content, buyer’s intent, search volume and competition.

Because of the importance of keyword research to your overall SEO strategy, we’ll start off with tools you can use to carry out effective research.

1. Google Keyword Planner

Google Keyword Planner - SEO tools

Keyword Planner is one of the most effective SEO tools out there and best of all, It’s free.

Keyword Planner allows you to find keyword phrases users enter into Google’s search bar.

It’s simple to use and straightforward.

Let’s take for example that you’re in the Weight Loss niche and you want to create content on a supplement product that will help your target market loss weight.

How exactly do users search for that content?

To find out, click on “Discover new keyword” and type in your suggested query. For this example, we’ll go with a weight loss supplement.

Keyword planner

The result of our simple keyword research from the image above shows a promising figure.

On average, 10K – 100K search for weight loss supplements, 100K-1M searches for weight loss pill.

That’s is huge traffic right in front of our eyes if your website can rank at the top of Google result.

However, competition for these keywords is high which means it’ll be hard to rank on the first page of Google for those keywords.

With keyword research, you’ll be able to discover keyword phrases, volume and how easy it is to rank for those phrases.

2. Answer the Public

Answer the public

Answer the public, let you uncover the search intent of your target market for any keyword phrases.

That’s gold.

The tool is simple to use and you can get your keyword research spot on at first attempt.

Just input your keyword into the search box, choose a country and click on Get Questions.

The tool will reveal questions and keyword phrases your target market are currently using to find your product/service.

If you’re a blogger looking for a fresh content idea, then Answer the public is your go-to keyword research tool.

3. QuestionDB

QuestionDB - SEO Tools for keyword research

QuestionDB serves the same purpose as Answer the public.

It also gives you numerous content idea by finding questions your target market are already searching for.

The difference here is that you don’t have the option to choose a particular country and see the trends.

Try both and see which one works for you.

4. Keyworddit

Keyworddit - Reddit Keyword Research Tool

Want to know what your target visitors are currently looking for?

Keyworddit allows you to select a subreddit and gives you a list of keywords users are searching for in that particular subreddit.

Reddit has a huge community of people and your target market are always hanging out on Reddit.

I search for infographics and I have list of keywords and search volume I can create content on.

Keyworddit result

Enter a subreddit into the search box and get a wealth of keyword idea at your disposal.

5. Keywords Everywhere

Keywords Everywhere

Keyword Everywhere is a freemium Chrome extension and Firefox add-on.

Unlike other keyword research tools, it allows you to get all the information you need on a particular keyword phrase from Google search.

Setting up Keyword Everywhere is simple and straightforward.

  1. Install the Chrome extension or Firefox add-on.
  2. After installation, you’ll be prompt to sign up for an API key.
  3. Start using the tool to get keyword ideas.

6. Ubersuggest


Neil Patel definitely did something crazy by providing this tool for free, however, I do not think it will be free forever.

Ubersuggest is one of the tools I personally used for my websites and it has been a great help.

One of the features I like the most is the suggestion of what you need to overtake your search competitors.

I recommend Ubersuggest and it has all the features you need to start ranking your website at the top of search results.

7. Keyword Explorer

Keyword Explorer

Moz is the best SEO tool on the planet.

And yes I said that. Moz offers an accurate in-depth report of your website and tips to rank higher on search results.

Keyword Explorer allows you to get comprehensive keyword ideas for absolutely free.

The tool is easy to use and user-friendly.

8. WordStream’s Keyword Tool

WordStream's keyword Research Tool

WordStream’s Keyword Tool allows you to find wealth of keyword suggestion to improve your Google and Bing Ads.

Enter your keyword, choose your industry and select the country you want to target and boom your keyword ideas are right in front of your eyes.

9. IMforSMB Bulk Keyword Generator

Bulk keyword seo tools

Do you want to generate leads for local businesses? Then this is a must-use keyword tool.

It allows you to find keyword phrases users are using to find your service or products in your local area.

WordPress SEO Tools

Is your website hosted on WordPress?

If yes, then these tools will help you improve your website ranking greatly.

You’ll be able to write well-optimized contents that are guaranteed to rank on top of search engine.

10. Rank Math

Rank Math SEO Tools for WordPress

Rank Math is easily one of the best SEO plugins for WordPress and it is 100% free.

I’m using Rank Math for this blog and result-wise, it has been superb.

Rank Math enables you to write a well-optimized content for your WordPress website by following Google’s algorithm.

Install Rank Math and see improvement in your rankings.

11. Yoast SEO

Yoast SEO

Yoast SEO is one of the most popular SEO plugins for WordPress. While Rank Math is completely free, Yoast SEO as both free and paid plans.

The free plan allows you to target just one keyword per post while the paid plan allows you to target multiple keywords per post.

Yoast SEO is the best alternative to Rank Math.

12. All in One SEO Pack

All in one SEO Pack

All in One SEO Pack is an alternative SEO plugin if you’re not interested in Rank Math or Yoast SEO.

It easy to work with and automatically notify search engines of any changes on your site.

13. Broken Link Checker

Broken link checker

One of the factors that could affect your search engine rankings is broken links.

If one or two links on your page link to a 404 page, Google will rank other relevant pages above your site thereby losing your much need traffic.

That’s exactly where broken link checker comes in. It automatically sends you emails informing you if there is any broken link on your WordPress website.

Install Broken Link Checker and never lose ground to your search competitors.

14. All in One Schema Rich Snippets

All in one schema rich snippets

Google uses Click-through rate to rank your search result to the top of it search result.

If your website receives more click from users than the links above it, then Google will rank you above those websites until you rank #1.

That’s where Rich Snippets comes in.

This plugin surrounds your search result with ratings, images and other details from your page to boost the click-through rate of your search result.

Site Speed Tools

Website Speed

The speed of your website is one of the most important factors in getting more traffic and more sales.

Not only do search engine rank your website higher when your website loads fast, but your bounce rate will also improve thereby increasing your revenue.

Let see the tools you can use to monitor the speed of your website.

15. Page Speed Insights

Aderemi Dare blog

PageSpeed Insights, provided by Google is one of the most accurate speed test tools out there.

Just enter the URL of your website and boom, you have the speed score of your website for both mobile and desktop and also how you can improve the speed of your website.

Of course, you want to be within 90-100. Anything less, you need to improve your website performance.

16. GTmetrix

GTmetrix gives you super detailed information on your website speed.

Enter your website URL and you’ve access to everything you need to improve your website speed.

17. Pingdom Website Speed Test

Another tool you can use to check the speed of your website is Pingdom.

This time, you can show to test from different server and region and see how your website is performing in that region and its proximity.

18. SpeedMonitor.io


SpeedMonitor allows you to get records of your site performances. Whenever there is a drop in the speed of your website, you’ll get an email notification.

It helps you to eliminate manual checking.

19. Updown.io


Updown checks your website periodically by sending HTTP request and you get email notification when there is an issue with your website.

It checks beyond just the speed of your website. Updown checks the downtime, SSL certificates and status page to get your website working properly.

On-Page SEO Tools

On-page SEO
Seo on the computer. Search engine optimization. The first place for a site

On-page SEO tools allow you to write quality contents that are guaranteed to rank on the first page of search result.

These tools take into account the current Google’s algorithm so you can be sure that you’re getting value for time.

20. Internet Marketing Ninjas

Internet marketing ninjas

Internet Marketing Ninjas allows you to analyze a web page the way search spider sees your website and optimize the content for better rankings.

21. Seobility


While Seobility is one-stop SEO software, which is also used by some digital marketing agency.

Its SEO checker allows you to optimize your on-page SEO to rank better in search engine.

You can check up to 1000 pages for free.

22. Natural Language

Google's natural language

In the course of wanting to write contents that rank on search engines, you might forget the most important reason you’re writing in the first place.

Google’s Natural Language helps you to optimize text for users which will significantly boost your SEO effort.

If users click on your link and immediately leave your site, you’re sending a message to Google, your website doesn’t worth high rankings.

That’s is exactly what Natural Language aims to solve by optimizing your text to your reader’s preference.

23. Browseo

Unlike other SEO tools, Browseo allows you to view your web page without any CSS styling, just pure Html, for better optimization.

You’ll be able to view the structure of the webpage and other important elements for better rankings.

24. Detailed.com


Detailed let you find contents in your industry that generate the most traffic and rank high on search engines.

You can improve your on-page optimization by researching the top contents in your industry and match or improve on existing content.

For example, if the content that rank #1 for the keyword you’re targeting as 2,000 words, then you need to either match that 2,000 words or more to overtake your competitor.

Detailed give you insight into how competitors in your industry are doing.

25. Google Search Console

Google search console

If anything, Google search console should be one of the first SEO tools you integrate into your SEO campaign.

Google search console gives you insight into your rankings and keyword performance.

You can improve your content by optimizing it for the keyword phrases users used to find your content.

26. Lipperhey


Lipperhey is a complete SEO tool to increase your rankings and drive more traffic to your site.

Lipperhey helps you optimize your content with the most valuable SEO techniques. It shows you the techniques you’re currently using, what to avoid and the techniques you should integrate into your content.

Link Building Tools

Link building

Link building is extremely important in SEO and it is what makes or do your website rankings.

Depending on the profile of the keywords you’re targeting, these link building tools will help you analysis the link building effort of your competitors.

27. Link Explorer

Moz Link Explorer

Link Explorer is another amazing tool from the array of SEO tools offered by Moz.

With Link Explorer, analyzing your competitors backlink profile and domain authority is straightforward.

28. Guest Post Tracker

Guest post tracker

Guest Post Tracker performs outreach in your stead and writes quality contents on authoritative blogs to build backlinks to your site.

Although this service is not free, their pricing is affordable.

29. GroupHigh

Group High

GroupHigh is a platform that allows you to find any influencer or blogger’s contact information.

This will help your link building campaign greatly by helping you get 100s contact to do outreach and build backlinks to your site.

30. Buzzstream


Want to build 100s of links to your website fast?

Buzzstream allows you to reach out to influencers and automate your link building process.

You can easily build links to your website and promote your content while staying organized.

31. Drop My Link

Drop My Link is one of the few SEO tools that focus on comment backlink.

It helps you automate the process on dropping a comment on a relevant blog with your link.

Drop My Link use your niche and targeted keyword phrases to find relevant sites and drop comments linking back to your site.

Not only can you build links through comments with Drop My Links, but you can also get access to guest posting and link roundup from the platform.

You can learn how to effectively build tens of backlink to your site with this platform.

32. Check My Links

Check my links

If you’re not using WordPress then Check My Link is for you.

It helps you find broken links on your webpages and contents on your blog. Broken link affects your search result so you want to ensure none is on your website.

Mobile SEO

Mobile SEO

It is important you integrate Mobile SEO tools into your campaign. Most of your traffic will be from Mobile so you must ensure your website is mobile-friendly.

33. Mobile SERP Test

Mobile serp test

Mobile SERP is more than the typical Google search result. With rich results, you’ll be entitled to more space in the search result than usual.

Mobile SERP Test will show you whether your site is eligible for rich results or not.

34. Mobile-Friendly Test

mobile friendly test by google

Google’s algorithm favoured sites that are mobile-friendly and if yours isn’t then your search result will plummet.

Use the Mobile-friendly test to find out if your site is mobile friendly and what to improve to rank high on Google.

Analytics Tools


Analytics tools are one of the most used SEO tools and that simply because you can see the result of your effort with these tools.

Other SEO tools allow you to implement optimizations that will rank your website while analytics tools help you to see the traffic from your effort.

35. Google Analytics

Google Analytics

Google Analytics is another must-have SEO tool for you.

With Google Analytics, you’ll be able to get insight into the source of your traffic.

You’ll be able to know the top-performing page on your website and the keywords driving traffic to your site.

36. Bing Webmaster Tools

Bing webmaster tools

Bing Webmaster Tools works just like Google Search Console but this time you’re optimizing your website for Bing’s search engine.

It is easy to use but not as user-friendly as Search Console. With Bing Webmaster, you’ll be able to get insight into your website performance on Bing’s search engine – another source of traffic.

37. SEOWorkers Analysis Tool


SEOWorkers provides various SEO Tools to optimize your website. It’s analysis tool allow you to analyze your webpages for free.

The tool is simple to use.

Simply enter your URL and boom SEOWorkers Analysis Tool will analyze your webpage for you.

Local SEO

Credit: Freepik

If you’re a business owner or want to rank local business website then Local SEO Tools are exactly what you need.

Local SEO tools allow you to easily rank a website for a geographical location.

38. Google My Business

Google My Business

If you’re a local business and don’t have a Google My Business page, you need to get off this article and create yours now.

When users search for product or service using local keyword phrases such as “website design in Lagos” the first search results will be Google My Business pages.

Google My Business gives you added traffic source and real potential customer for your local business.

39. Whitespark Local Citation Finder

Whitespark local citation

Just like how backlink is very important in ranking your website on Google search engine, citations will help you rank your Google My Business page #1 on Google.

Whitespark helps you build a lot of citations for your Google My Business Page without you doing extensive and manual citations yourself.

40. BrightLocal

Bright Local

I believe in a centralized world and that’s why I’m always on the lookout for centralized platforms.

BrightLocal puts you in complete control on all expectations of your local SEO campaign.

You’ll get insight into your SEO campaign, business listings and online reputation.


SEO is a very effective way to get traffic to your site and it is one of my favourite traffic sources.

So over to you, which SEO tools have you used in the past and which one are you currently using?

Aderemi Dare

Aderemi Dare is a Digital Marketer and provides consultation service to small-mid size business. He also provides quality content for entrepreneurs and bloggers.

1 Comment

Wedding guest post · May 26, 2020 at 6:10 pm

Osm content must read it

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