SEO marketing otherwise known as search engine optimization is one of the long-term marketing strategies your business can employ to achieve great results.
Every business needs to invest in search engine optimization or even better an SEO agency to boost brand awareness, get more customers and increase your revenue.
In this article, you’ll discover the benefits of investing in Search engine optimization. But before you continue, let’s take a look at what SEO marketing is.
What is SEO Marketing?
Search engine optimization marketing is the process of optimizing your website to get organic traffic – traffic from the unpaid source – that will grow your business.
If you’re not utilizing SEO for your business then you’re allowing your potential customers to do business with your competitors.
You need to stop this huge mistake of yours and take charge of your marketing campaign.
To run an SEO campaign successfully, you’ll need the right tools to accomplish your business goals. Click here to check out the right SEO tools for you.
Now, let’s dive into the matter of today.
1. Boost brand awareness
One of the most important key metrics of any good marketing campaign is to increase the brand awareness of your company.
And that’s exactly what SEO marketing give you in abundance. Whenever readers have a problem they want to solve, their first natural thought is to search it up on the internet.
This gives you the opportunity to build your brand’s reputation around targeted keywords and increase awareness of your company.
Search engine users don’t forget the website that gave them an in-depth solution to their problem.
And this is proven by the continuous growing of a simple search tactic – keyword + brand name.
For example, a user might search for SEO tips Neil Patel. SEO tips is the keyword while Neil Patel is a brand name of a lovely guy.
This happens because Neil Patel has been creating high-quality content that this particular user just wants his opinion on the SEO problem he currently has.
This is one of the benefit of SEO.
2. Drives super-targeted traffic to your website
This is no longer news and it’s proven by the sheer number of people around you that make use of either Google or Bing to search for solutions.
Your SEO campaign will help you get a flood of targeted leads on your website.
And that’s will happen when you set up your SEO campaign carefully and optimize your content around the keywords that’ll help you reach your goals.
3. Increase sales and leads
Since you’ll be generating targeted traffic to your site, your sales and leads will automatically increase.
A carefully executed SEO campaign is guaranteed to bring in fresh hot targeted traffic to your website.
You can also hire an SEO agency to do it on your behalf, helping you reaching your business goals faster since they have the experience which you may lack.
However, I’ve seen some cases where a particular business was generating quality traffic from search engine but to my surprise, this business has a very low sales and leads from their SEO efforts.
After taking a closer look, we were able to find out the main problem, this business has a poor sales funnel.
After optimizing the sales funnel, they sales immediately kick-off and they start getting more sales and leads – in fact, doubling their sales afterwards.
You must ensure that your sales funnel is working at its optimum and you’re targeting the right keywords.
4. SEO helps you save more expenses
To run an SEO campaign is expensive especially if you’re hiring an agency for your business.
However, your marketing cost across all online source reduce dramatically once you successful hold on to higher ranking on the search engine.
The reason for this is that you would have built quite a strong brand awareness with your SEO campaign making other marketing sources effectively successful.
5. Target every stage of the buying funnel
With SEO marketing, you can target potential customers at every stage of their buying process.
An effective SEO campaign helps you target first-time visitors, returning customers, aid decision making and target those who want to buy immediately.
6. Maximizes success of your overall marketing campaign
As I mentioned in the before, running a successful SEO campaign help you effectively run a successful marketing campaign across all other platforms.
This is how powerful SEO is. Not only do you save the cost of marketing but you also increase your chances of success.
As a business, integrating SEO marketing into your marketing plan is a no-brainer.
7. Build trust and credibility
Customers automatically trust search results. What more, they will trust your brand even more if you produce in-depth content that really helps them solve their problem consistently.
There is no business where there is no trust.
To effectively build a quality relationship with your customers, you must ensure that your SEO marketing is really providing values to them.
8. SEO receives more click than PPC ads
While this may be partially true as most users tend to click on the first three results that pop up after performing a search, PPC ads still receive a lot of click-throughs.
But people recognize ads when they see one and they all know that ads are driven to ensure they take some sort of transactional action.
If your potential customers are purely looking for an informational article, then your SEO marketing will receive more click than PPC.
9. Cost-effective compare to paid advertisement
While I claimed that running an SEO marketing campaign is expensive, it’s still more cost-effective than paid advert on various platform.
The reason is simple, you’ll only show on whatever network you advertise on as long as you’ve marketing budget to burn.
SEO marketing, on the other hand, is a long term marketing strategy and you will show up on search engine as long as you continue optimizing it to fall in-line with the latest change in algorithm.
The cost of optimizing your SEO campaign is very low compare to running PPC ads on Google.
10. Do better than your competitors
Your competitors are already using SEO marketing to drive a lot of traffic to their site. If you refuse to acknowledge the obvious benefit of SEO then you’ll be left behind.
However, if you embrace Search Engine Optimization then you will be able to outperform your search engine competitors and get more customers than they do.
This is a win win situation for you and your business.
SEO marketing is a very important digital marketing source of getting consistent high-quality traffic to your site for the long term.
While the benefit justifies the time and resource spent on gaining higher rank on search engines, you’ve to always be on the lookout for algorithm changes.
The best way to run digital marketing campaigns for your business while focusing on your customers and product development is to hire a digital marketing agency.
Are you ready to implement SEO marketing into your marketing strategy or you’re looking for ways to improve your existing SEO campaign?
Let me know in the comment section.