Increasing your brand awareness is very important and it’s the top goal of every big and medium-sized company.
For you to get more customers, you’ve to be able to reach more people first. People only buy from the brand they know, trust and have some sort of guarantee.
While every company and businesses can’t be a household name like Apple and Coca-Cola, it’s still important to build your own loyal following.
In this article, you’ll learn the 10 ways you can use to build brand awareness for your product or service.
These strategy does not guarantee a quick fix to become a household name or reach your awareness goals, they’ll nevertheless grow your business if applied consistently.
Let’s dive in.
1. Local Partnership
A local partnership can significantly boost your brand if you choose the right partner.
Most companies partner with a charity, orphanage homes or volunteer jobs to increase brand awareness but this is not the only way for local partnership.
Before you choose a local partner, you’ve to go back to WHY your company exist in the first place.
Everything you do in your business must resonate with the purpose of establishing your company.
Once you remember your WHY, you can then go ahead and partner with companies, individuals, celebrities, and institution that’ll help you grow your brand.
It’s of utmost importance that your brand aligns itself with partners that show what you’re all about.
2. Harness the power of influencer marketing
Social media influencers can take your business to the next level. Influencers are those individuals or celebrities that have to build a large following and brand themselves in a field related to your industry.
While influencers can grow your brand to where you want, your success with influencer marketing will depend on your ability to choose the right social media influencer.
This guide by Don Williams will help you choose the right influencer for your business.
3. Social media contest
Social media contest is another unique way to increase brand awareness but because other companies are giving away products and services for free doesn’t mean you should.
In fact, giving away your product will undervalue it and even put you at lost if you don’t reach your marketing goals.
A successful social media contest will not only grow your brand awareness but can also increase your email list, grow your following and get you more customers.
Checkout the guide below on how to run a successful social media contest.
4. Guest Post
Guest posting is a very powerful method every brand must integrate into their marketing plan.
Guest posting has two edges which you can use to grow your brand awareness and also increase your search engine rankings.
When you implement it the right way, you’ll be able to grow your business effortlessly.
Although all the strategies in this article will take sometime before you get your desired result they’re nevertheless very essential for your business.
5. Social Ads
Social media advertisement can effortlessly grow your business. With over 2.95 billion people on social media, you can reach your target market at a click.
When you get it right, you can reach your marketing goals at your specified timeframe, grow your revenue and instantly grow your brand awareness in days.
Social media ads are instant but that depends on your ability to run well-informed campaigns.
You can also outsource your social media marketing campaign to a digital marketing agency.
WebAdge is a digital marketing agency that I recommend to grow your online presence and consistently get new customers.
With WebAdge, you can run multiple digital marketing campaigns with one single pricing.
Note: I’m the founder of WebAdge.
You can grow your brand by starting a podcast or consistently featuring on popular podcast channels.
If you’re a startup or want to build momentum for your upcoming product, you should get featured on popular podcast channels that are related to your industry.
Want to start your own podcast channel? Checkout the guide below.
7. LinkedIn Article
If you’re a B2B company, then the LinkedIn article is one of the strategies you should implement in building your brand awareness.
The platform is known for having professionals and business-oriented individuals. You can exploit this by teaching your target market about your service or product.
Also, your LinkedIn article can be discovered through a search engine which is very good for your marketing effort.
Your target market will always want to make an informed decision and will mostly search for information regarding your product or service before they can buy.
LinkedIn article will put your brand right in front of your target market.
8. Search Engine Optimization
Search engine optimization is the holy grail of building brand awareness. SEO does take time to start yielding result and could be costly too but it’s the best long-term marketing strategy on the internet.
You can also outsource your SEO campaign to a digital marketing agency so that you can focus on other important aspects of your business.
But you must not ignore the power of SEO on your branding and overall marketing effort.
9. Go offline
While you can reach millions online and you must also make digital marketing an integral part of your business, you must also embrace offline marketing.
Traditional marketing will help you grow closer to your target market and stay on their mind.
While small businesses do not have the budget to embrace both online and offline strategy on a large scale, you should make an informed decision to utilize budget-friendly offline marketing.
10. Referral Program
I love using Amazon as an example for small business owners and startups because Amazon utilizes the most affordable marketing strategy to grow their business to its current height and so can you.
A referral program can significantly increase your brand awareness if you implement it the right way.
It’s also affordable because you’ll only pay your affiliates (or whatever you call your referral army) once they refer buying customers.
This removes the upfront marketing budget associated with other marketing strategy and helps you grow at a constant pace.
Your growth with referral program will depend on how aggressive you are.
You have the 10 unique ways to instantly increase your brand awareness and I’m sure you’re pumped up to start implementing one or two strategies right away.
However, before you implement any strategy, ensure you’re well informed with regards to your industry and don’t play it safe.
Which strategy are you most excited about? Let me know in the comment section.