Creating social media marketing strategies for your business is very important to reaching your goals.
Businesses that overlook digital marketing will be left behind and will soon be out of business. And that’s because a huge segment of your customer base uses social media platforms and it’ll be unwise not to promote your business directly in front of your customers.
However, it is one thing not to use social media to promote your business and it’s completely another thing not to use the right strategy.
In this article, you’ll discover the 8 simple steps to create a winning strategy that is completely tailored to your business.
Without further ado, let’s get started.
1. Set goals
There is a famous saying that dream without goals is just a wish. The same applies to social media marketing.
Implementing a strategy without a goal is plain stupid.
The general goal of every business implementing or on the verge of implementing social media marketing is to grow their business.
But this goal is too vague and you’ll accomplish nothing. How do you define your own companies growth?
Is it by sales? Revenue? Volume sales? or brand awareness.
Your goal also has a lot to do with your current business stage. For startups, your goal might be to increase brand awareness.
For small businesses, your goal might be to make x amount of sales and improve brand reputation by 5%.
Make sure your goals are attainable and specific.
2. Learn more about your customers
The next step is to learn more about your customers. It doesn’t matter whether you’re a startup or an existing business.
The more you learn about your customers, the better you’ll be positioned to help them and provide the utmost value.
Good marketing makes the company look smart. Great marketing makes customers feel smart.Joe Chernov
You must understand that marketing is all about customers. Your goal is not to make your company look super-duper but to show how your product or service fits the customers.
While the customers are aware of the brand and lookout for a particular brand over others, they’re more interested in finding out what is in it for them.
And when you can assure them that you can deliver exactly what they want, your marketing campaign will kick-off on the right path and deliver the expected result.
But before you can show them how your product or service will help your potential customers solve their problem, you’ve to know everything there is to know about them.
You must be specific when it comes to identifying your target market too.
Even the best marketing campaign will fail if it targets the wrong audience. Answer the following customer demographic question to find the right target market for your product or service:
- Job Title
- Most Used Social Media Platform
- Alternative solution (find the alternative solution that already exists to your product or service)
- Main objection
With the above customer demographic question, your social media marketing strategy is 50% on the right track.
3. Research competitors
Even if your product or service is completely new to the market, there is already an alternative solution in the marketplace.
If you don’t know your competitors then your social media marketing strategy will fail miserably.
You’ve to know about all your competitors including those that are not in your industry.
Once you find all your competitors that offer an alternative solution to your product or service, the next step is to research their marketing and operational activities.
How do they acquire customers?
What is their unique selling point?
How long do they take to deliver service or product to customers?
Do they real solve the customers pain point or they’re just an alternative?
What’s their ranking on search engines?
How do they structure their social media profile?
How many followers do they have?
When you have the right answers to these questions then you can successfully differentiate your product from your competitors and position yourself at an ideal place in the industry.
Remember, you must know who you’re competing with before you proceed to the next step.
4. Perform an audit on your current social media presence
Knowing your competitors is not enough, you must know thyself before you can put any proper strategy in place.
Here are few areas to cover while auditing your social media profile:
- Which social media network are you most active on?
- Which social media network have the most followers?
- Have you optimized your profile picture, cover photo, bio and URL?
- How do your social media profile compare to your competitors?
- How does your engagement level compare to your competitors?
If you’re having difficulties carrying out the audit, WebAdge helps you to perform free social media audit on your website.
5. Identify key metrics
How will you define your success with your social media marketing campaign? The first step in this article is to set your goals.
But right now, you’re not to set another goal but rather identify key metrics from your campaign that is completely in line with your goals.
If your goal is to make 5 more sales this month, then key metrics might be total numbers of traffic, total numbers of leads, and then your conversion rate.
6. Create content calendar
The next step is to create and curate social media contents across all social media platform you’re presently on.
As marketers, we should be changing the mantra from always be closing to always be helping.Jonathan Lister
Your social media content should not be all about sales or mainly about your product. It should be genuine about helping your customers solve their problem.
When you engage with your audience on a personal level and continually give them value, your reputation will significantly increase and your social media page will be oozing from engagements.
With your knowledge about your customers and competitors, you’re now equipped with the knowledge of what content you should post and what format will generate the most engagement.
7. Use the right tools
To consistently post on your social media account and have access to features that will improve your social media marketing campaign, you need to have access to the right tools.
These tools will increase your productivity and relieve you from burnout. They allow you to scale your efforts with ease.
Remember that you’ve created a content calendar for your social media marketing campaign, these tools allow you to schedule post inline with your calendar.
8. Track, analyze and optimize
Then next and the final step is to track, analyze and continually optimize your social media marketing campaign.
Social media platform continually update their algorithm and business environment is ever-changing. You must be able to adapt to any of these changes and use it as an opportunity to enhance your campaign.
This is the most important step of a successful social media marketing campaign as you’ll be able to test theories, track and see what works and what doesn’t.
A great social media marketing strategy is not a set and forget, you need to continually monitor and optimize it.
Now, that you’re equipped with the 8 steps to create the perfect social media marketing strategy of your business, how will you evolve your marketing campaign now?
Let me know in the comment section.