Email marketing tools is one of the most important tools that’ll help small business owners quickly scale up their company.
However, choosing the wrong email marketing tool can break the relationship you’re trying to build with your customers.
In this article, you’ll discover 10 of the best email marketing tools and find the right one for your business based on your marketing budget and features you’re looking for.
What to look for in Good Email Marketing Tools
- Flexible and responsive email newsletter creator (a drag and drop interface will be ideal).
- Email marketing automation for sending personalized email without your inference.
- Easily track the performance of your email campaign.
- Easily segment contacts based on your services, ad campaigns and more.
- Ensure your emails are delivered into your customers inbox.
- Offers 24/7 support.
Now, let’s dive in.
Getresponse is considered as a leader in the industry. It is extremely easy to use and offer quite a range of services for small businesses.
Its platform is flexible and user-friendly. You can create an email newsletter with either drag and drop interface or HTML code depending on your taste.
You can also use it webinar tool to further build the relationship between your customers by providing educational content.
Segmenting contact into a specific group is very easy and provide you Autofunnel tool to boost your profit.
Getresponse also comes with responsive form creator, landing page creator, A/B testing, tracking of your email campaign, automation and easily integrate with third-party tools.
You also have access to 24/7 support. Their support system is fast and you’re guaranteed to quickly solve your problem.
Getresponse is the only company that offers all its services for free within 30 days.
This allows you to fully test and see if you should use Getresponse as your email marketing tools.
I’d have to say that Sendinblue was specifically created for small businesses.
If you’re just starting out or you want an email marketing tools that offer free service and let your move at your own pace, then Sendinblue is the right choice for you.
It comes with bulk SMS, automation, responsive form creator, drag and drop email creator, performance tracking and ensure your emails are delivered into your customers’ inbox.
Its free account allows you to collect 300 contacts and send 300 daily emails.
While this is not available for free accounts, you can also create personalized Facebook ads integration and also use it CRM tool for lead capturing and nurturing.
Sendinblue offers 24/7 support but their support is mostly active during the workweek. Sometimes, you won’t get any support during weekends and if you do, it’s usually slow.
Constant Contact is one of the largest email marketing provider. It offers a classic user interface which is easy to use and beginner-friendly.
You can easily manage your contacts, email campaign, automation and more.
With Constant Contact, you’ve access to integrate your Facebook ads, built-in social media sharing tools and Shopify stores.
Their Email Plus accounts also come with email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
They offer 24/7 support through emails, live chat and over the phone.
Do you’ve a eCommerce business?
Then Omnisend might be just the right email marketing tool for you. It’s specifically built for eCommerce Marketing automation.
With Omnisend, you’re guaranteed to increase conversion and generate more revenue with its powerful tools.
Omnisend provides tools to move first-time visitors through your buyer’s process and convert those that abandon their cart.
It offers email blast, email newsletter creator, drag and drop features, automation, SMS marketing, form creator and easily segments your contacts.
You can also integrate different channel such as push notification, emails and SMS to improve user experience.
Omnisend also allows you to integrate Shopify, Shopify Plus, BigCommerce, Magneto and WooCommerce.
Mailchimp is one of the most popular email marketing tools in the world and it offers a free forever plan beside its paid plans.
Mailchimp comes with email creator, form creator, automation, segmentation based on geo-location, performance tracking, and segmenting contacts into a specific group.
You can also easily integrate third party softwares.
While Mailchimp is great for new businesses so that they can move at their own pace if they use it free forever plan, the tools provided are not as advance and flexible as that of Getresponse and others.
Its free forever plan allows you to collect up to 2000 contacts and send up to 12,000 emails while you don’t get some advance tools.
You’ve to add their logo to your forms and emails sent to your customers which might look unprofessional nevertheless, it’s a deal for using their free forever plan.
Its paid plan starts from $9.99/mo for up to 50,000 contacts and price increase on the increment of subscribers.
Drip was one of my favourite email marketing tools when I started blogging and it might also be the right option for your new business.
Although, Drip had a forever free plan for up to 100 contacts then, it’s no longer the case now.
They now charge $14 for up to 2500 contact and with it powerful tools, that’s nothing but a fair price.
With Drip, you’ll get:
- Deep customer insight.
- At-a glance revenue attribution.
- Detailed email analytics.
- Uncomplicated Optin forms.
- Behaviour and event tracking.
- Multichannel automation.
- Unlimited users.
- Third-party integration.
- Powerful segmentation.
- Flexible API.
- Chat and Email support.
Benchmark Email is one of the most flexible email marketing tools and recommended for an absolute beginner.
Benchmark also offers a free forever plan (though they didn’t name it that way) which will allow you to have unlimited subscribers but you can only send 250 emails per month.
Nevertheless, this is a very good deal if you’re just starting out and have little to no customers.
It’s paid plan starts from $11.89 per month for up to 600 subscribers and unlimited emails.
With the free plan, you won’t have access to A/B testing, targeted emails, drag and drop page builder, conversion goal tracking, landing page templates, automation and many advance features.
While SendPulse advertised itself as Multi-channel marketing automation, it provides one of the best email marketing tools in the industry.
SendPusle offers the following products:
- Push Notification.
- Email marketing
- Facebook chatbot
- Transactional emails.
And it features are:
- Drag and drop email editor.
- Subscription forms
- Trigger emails.
- Web Push Monetization.
- And many more.
You’ll get a free account for up to 500 subscribers. You can also choose to pay as you go plan and only pay for what you use.
ConvertKit offers a flexible and easy to use email marketing platform. It is customized to work based on your experience level or rather your staff experience level.
It helps you create personalize automation and increase conversion by understanding your customers better.
You can easily segment those customers or clients that are interested in your product and those that already made a purchase.
This further help you send personalized emails so that you won’t be sending the same set of emails to both groups of customers.
ConvertKit is one of the most robust email marketing tools available.
With Mailjet, you’ll get unlimited contacts, 6000 emails per month and 200 emails per day for $0. Although, you’ll be forced to include Mailjet logo if you got for the free plan.
You’ve access to segmentation, A/B Testing, automation, customer onboarding and migration and many more features.
However, you won’t have access to any of this feature with a free plan.
Now you have the ten best email marketing tools which are affordable for your small business.
Authors, bloggers and other content creators that need to build and maintain a relationship with their customers or clients can also make use of any of these email marketing tools.
Which tools have you used before and which one are you planning to use. Let me know in the comment section.