The internet has revolutionized the way the world works and businesses that are not utilizing this amazing technology will be swept aside by its competitors.
Digital marketing strategy is very important and necessary if you want to quickly grow and scale up your business.
Although, you can hire a digital marketing agency to run your digital marketing campaign instead of doing it yourself.
Nevertheless, I’ll be sharing with you the best digital marketing strategies in 2020 so that you can incorporate it into your business.
Without further ado, let’s dive in.
What is digital marketing?
To get a better understanding of what digital marketing is, we need to define marketing itself.
Marketing simply means the process or activities businesses engage in to promote their product or service to end-users.
Therefore marketing involves building awareness and exchanging value in society.
Before the advent of the internet, marketing is done through various traditional means such as newspaper, signboard, banners, flyers and others.
Now back to present.
Digital marketing simply means marketing done through an online effort. This type of marketing eliminates so many uncertainties that revolve around traditional marketing.
For example, if you advertise in a newspaper, you can’t get accurate results to judge if your campaign is a success or not.
But that’s not the case for digital marketing.
You can reach more people and get an accurate statistic of your campaign to know if your campaign is a success or not.
If your business is not using any digital marketing strategy, then you’re on your way out of business.
Now, let’s take a look at the 7 digital marketing strategies you can implement today and start getting an instant result.
1. Search Engine Optimization (SEO)
SEO is one of the best digital marketing strategies you can implement to get long-term business results.
Although implementing Search Engine Optimization might be costly and time-taking (depending on the SEO expert working on your project), it’s the best digital marketing strategy for long term results.
You can leverage this powerful platform for your business and get long term result by maintaining your higher rankings.
If you’re a small business owner or a startup, I recommend hiring a digital marketing agency for your campaign.
An experienced digital marketing agency will help you craft the best digital marketing strategy for your SEO campaign while you focus on other parts of your business.
This is a win-win situation whereby you’re able to focus on the important part of your business while an agency does your marketing for you.
2. Content Marketing
Content marketing as being around for hundreds of years on its importance to marketing keeps growing.
The only marketing strategy that focuses on the audience more than the actual product of a company is content marketing.
It’s simply about sharing valuable information that helps your audience on a personal or professional level.
Content marketing is also a long-term digital marketing strategy that focuses on build relationship with your audience.
This helps build your reputation as an authority in your industry and build trust with your target customers.
3. Social Media Marketing
Social Media is the most popular digital marketing strategy that every company uses.
Social Media Marketing is the use of social media platforms to build brand awareness, build trust and drives sales.
This includes consistently posting engaging contents, listening and getting back to customers and using social media ads to get desired results.
Your success with social media marketing depends on your ability to find the best social media platform your target market is, creating engaging content and running targetted advertisements.
You can also hire a digital marketing agency to run your social media campaign for you.
WebAdge’s social media marketing service is the best option for your small business.
4. Video Marketing
Just like content marketing, video marketing is the process of building awareness for your product or service by creating content in the form of videos.
There is a popular saying that “Photo’s worth a thousand words”. If that’s true (and yes it is) then how much is a video worth?
10,000 words? 100,000 words? Well, you can make the guess.
According to Brian Tracy, selling involves 7 steps:
- Building rapport
- Identifying needs
- Answering objections
- Closing the sale
- Getting resales and referrals
With video marketing, you can use videos to move your target market through each step listed above until you make the sale.
Video marketing can also be used in every aspect of your business including product training, customer testimonial, behind-the-scenes and much more.
5. Email Marketing
Email marketing is the oldest digital marketing strategy. It involves building a relationship and trust with potential customers through emails.
This allows you to send valuable content to your potential customers and existing customers.
The most important benefit of using email marketing is that you’ll have access to customers data (Names, emails, phone numbers, etc) which you can use to get in touch with your customers at any time.
As for traditional marketing, it is difficult to maintain customers records and build a relationship with your customers without your physical input.
6. Pay-Per-Click Advertising
Pay-per-click advertising (otherwise known as PPC) is the process of getting target customers on your landing page by paying a fee each time someone clicks on your ads.
Depending on how efficient you’re in setting up a PPC campaign, it can be cost-effective or super costly for your business.
Nevertheless, it’s one of the most proven digital marketing strategies to position yourself in front of millions of people.
I’ll also advise you to hire a digital marketing agency for your PPC campaign to get the most out of your money.
Note: Digital marketing agencies are not the same and I’ll implore you to do your research and get in touch with agencies before making a hiring decision.
Digital marketing strategy is very important for your business and can make or break your business effort.
While there are a lot of wrong ways to do digital marketing, most of which you can avoid by hiring a marketing agency, the benefits far outweigh the disadvantages.
But one thing that is sure is that if your business is not on the internet then it will soon be out of business.
Which digital marketing strategy have you used in the past?
Let me know in the comment section.